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Selling8 min readFull guide

Should I sell privately or use an estate agent?

One of the biggest decisions Midlands sellers face: appoint an estate agent or sell privately? Both paths work, but for different situations.

When an estate agent makes sense

  • You need maximum market exposure
  • You want professional photography, marketing and show days
  • Negotiation support is valuable to you
  • You are selling a standard residential property in a active market
  • You don't have a buyer already

Commission is typically 5–7.5% plus VAT, paid by the seller from proceeds. In Howick and Hilton, a good agent often pays for themselves through faster sale and better price.

When private sale makes sense

  • You already have a interested buyer
  • You want to save commission and accept more effort
  • Your property is unique and buyers find you directly
  • You are comfortable with document preparation and enquiry management

Private sale is legal and common, but requires professional OTP preparation, FICA compliance and conveyancing. Never treat it as a DIY legal process.

The structured private sale option

Midlands Property Hub offers structured private sale support, document packs, readiness reviews and optional attorney assistance. See our Private Sales section and take the Readiness Quiz.

Related: Private Sale vs Estate Agent · Who Pays Commission?

This guide is for general information only and does not constitute legal advice. Consult a qualified conveyancer or attorney for advice specific to your situation.

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